Our Song: Taiwanese Children's Song Project

After a three-year hiatus, PTS Taigi's annual music initiative "Our Song: Taiwanese Children's Song Project" made its return, holding a kickoff press conference on May 12 to launch this year's open call. Themed around "flying and burrowing" — breaking free of the usual children's song mold — the competition carries a total prize pool of NT$700,000, with Golden Melody-winning Taigi singer and producer Chen Chien-wei serving as head judge and executive producer, joined by a judging panel that includes Wang Chao-hua, Lee Ying-hung, Wu Hsiung, Huang Shao-yung and Hsiao Ho-shuo.

At the press conference, hosted by last cycle's selected creator Ruifu, actor-singer Yen Cheng-lan performed this year's invitation track, "Disco in Full Bloom," live for the first time, officially opening the call for entries. The demo track, co-written by Chen Chien-wei and singer Shao Da-lun, drew its inspiration from Chen's childhood memory of watching his grandmother move through the kitchen: "She was so quick and sure-handed — carrying plates, stir-frying — looking back now, it was like she was dancing to disco while she cooked."

When you write, imagine you're the kid — write it for yourself to hear, not for a kid to hear. Write from a child's point of view, and suddenly there's a whole lot more you can do.

Chen emphasized that this year's call encourages entrants to tap into that "flying and burrowing" imagination — the way an old nonsense rhyme like "one two three, the dog bites the pig, grandma gets on a plane and falls into the washing machine" makes zero logical sense, and kids love it anyway.

The campaign also grew into a run of human-interest follow-up coverage: Chen later shared on a talk show that his own nine-year-old daughter, fed up with her workbook assignments, channeled her frustration into a song called "100 Points Is Nothing" — which unexpectedly struck a chord with elementary schoolers across Taiwan, and became the campaign's liveliest proof of concept: that songwriting can start from the most ordinary of daily feelings.

Since its first run in 2023, "Our Song" has produced a steady stream of new-generation Taigi children's songs. Beyond the prize money, selected entrants get their tracks recorded with a Golden Melody-caliber production team, with winning songs compiled into an album and animated into music videos — bringing Taigi children's music into the daily lives of a new generation.