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2024 World Music Festival

2024 World Music Festival

A three-day international music festival bringing together artists, curators and industry professionals through live performances, showcases, forums and networking, connecting Taiwan's music scene with the global industry.

Client

Wind Music

Date

2024.10

Role

PR & Marketing

Performing artists and guests at the opening ceremony of World Music Festival @ Taiwan 2024
The opening ceremony's launch ritual, with artists and officials from the Bureau of Audiovisual and Music Industry Development and Wind Music

Now in its ninth edition, World Music Festival @ Taiwan 2024 ran October 11–13 across the outdoor plaza, Live House D and Legacy TERA at Taipei Music Center, staging 28 performances and hosting 17 international curators and media from 15 countries including the Czech Republic, Poland and the Netherlands — building a three-way meeting ground for artists, media and industry.

At the opening press conference, Japan's ten-piece Minyo Crusaders had the whole room on its feet within minutes: "This is our first time in Taiwan — we hope everyone dances with us tomorrow too!" Italy's Suonno D'Ajere brought a three-piece set steeped in Neapolitan folk tradition, and Taiwu Ancient Ballads Singers — the first Taiwanese act to play WOMAD UK's main stage — performed in full traditional Paiwan dress.

Taiwu Ancient Ballads Singers performing in traditional Paiwan dress at the press conference
Taiwu Ancient Ballads Singers, the first Taiwanese act to play WOMAD UK's main stage

Wang Shu-fang, Director-General of the Bureau of Audiovisual and Music Industry Development, noted in her remarks that the festival has drawn 260,000 attendees to date. Wind Music's founder Yang Chin-tsung added that this year's edition hosted 17 international curators and media and drew entries from around 100 international acts for the showcase selection, creating a space for genuine exchange between local and visiting industry professionals.

Minyo Crusaders performing at the press conference
Japan's Minyo Crusaders had the audience on its feet from the first song

Over the three days, acts from Malaysia, Canada, the Congo, the Netherlands and Buryatia shared stages with Taiwanese artists including L8ching, Sheng Xiang & Band and Across the Lost Grassland. The "Voices of Women" program paired South Korea's The Tune and Hohak with Buryatia's Namgar for a cross-cultural set on women's narratives, while "Forging an Island" brought three-time Golden Melody winner Luan Tan A Xiang together with Yijing Band to redefine what Taiwanese rock could sound like. A "Global Market" food bazaar and a family drum-circle workshop rounded out the festival for audiences of every age.

A large crowd at an evening performance
Each of the three nights drew large crowds to the evening performances

This year's showcase selection drew a record 169 submissions from 35 countries. From a single lively press conference to three days of performance, industry exchange and cultural programming, World Music Festival @ Taiwan keeps narrowing the distance between Taiwan's music scene and the world's.

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Gallery

Performing artists and guests at the opening ceremony of World Music Festival @ Taiwan 2024
Taiwu Ancient Ballads Singers performing in traditional Paiwan dress at the press conference
Minyo Crusaders performing at the press conference
A large crowd at an evening performance